KFC in China – 4 Reasons Why KFC Kills McDonald’s
What gives you comfort when you have been away from home for a really long time?
While you can never really go home again, you can always go to KFC. Especially in China.
KFC Far More Successful Than McDonald’s in China
It is a well known fact that KFC is more successful in China than McDonald’s. With anywhere between 2-3 times as many stores as McDonald’s (which is slowly catching up), Chinese people love KFC. And so does my girlfriend and I. For one thing, it’s one of the only places in much of Shanghai that you can get a decent sandwich at a reasonable price. For another, eating KFC is sometimes a way of feeling like you’re not so far away from home after all. And Lucy, like most Chinese people her age, likes KFC.
Why do Chinese people love KFC more than McDonald’s, though? Let’s look at some of the possible reasons:
4 Reasons Why KFC is Killing McDonalds in China
- Marketing campaigns may have convinced people that KFC is more healthy in China than America – Their message is that KFC in China is the “new fast food” – healthier than other fast food options abroad and in China.
- More Chinese people like fried chicken more than hamburgers – Although McDonald’s rolled out a new marketing plan aiming at young adult Chinese consumers last year.
- KFC has more China-specific choices than McDonald’s – by far. They have a much more China specific menu.
- KFC has better coupon deals than McDonald’s – which is very important to most Chinese consumers. About half of customers of either restaurant use coupons – but the best tasting stuff at McDonald’s, the beef, rarely has good coupon deals.
What do you think? Why is KFC so much more successful in China than McDonald’s, at least for now?